Coupon from newspaper Coupon from store Customer rewards program
In-Store sale Internet offer None of the above
All the time Most of the time Some of the time
Rarely Never
% National chain
% Locally owned store
% Internet
Clothing/ retail Home improvement Grocery
Automotive Restaurant Home decor
Service None of the above - Price is never the most important aspect
Price
Quality
Location
Customer service
Selection
Price Quality Location
Customer service Selection
Attentiveness
Product knowledge
Professionalism
Friendliness
Attention to detail
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