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Frequently Asked Questions
Q1. If I spend $100 at a locally owned store vs. a chain store, what is the difference in impact to my local community?
A1. Results vary, but all studies show that a significant portion of the money spent with a locally owned business stays in the community then if the same money is spent at a chain. For example, a study of Chicago’s Andersonville neighborhood found that spending $100 with an independent business created $68 in additional local economic activity. While spending the same $100 produced only $43 of local impact.
A study in San Francisco found that for every $1,000,000 in sales, independent create 2.22 local jobs while chain stores create only 1.31.
Studies in mid-coast Maine and Austin, TX showed local economic impacts 3 times greater when buying from locally owned businesses rather than chain stores.
Q2. Is Shop H.E.R.E. a political organization?
A2. Shop H.E.R.E. is a practical organization. Our goal is to raise awareness in the public and business communities to ensure that locally owned businesses remain a viable option for consumers.
Q3. Have shop local campaigns worked in other markets?
A3. Communities as diverse as Chicago, Portland, San Francisco, Austin and Salt Lake City have run successful shop local campaigns. National resources include American Independent Business Alliance (www.amiba.net) and the New Rules Project (www.newrules.org). For a complete list of successful campaigns, visit the web sites for more information.
Q4. How much of an economic impact can a major national retailer have?
A4. According to Wal-mart’s 2005 report, their US stores average $418.00 in sales per square foot. Since the average Supercenter averages 200,000 sqaure feet, therefore a 200,000 sqaure foot Supercenter is desgined to capture $84,000,000 per year.
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